orbis://compare/human-sdr-vs-orbis
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$ orbis --compare human-sdr
[boot]unit=cost_per_booked_meeting · orbis=pay_as_you_gook
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Human SDR vs Orbis
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A human SDR costs the same whether they book 5 meetings or 25 — you pay salary, OTE, taxes, benefits and tools whatever the result. Orbis is pay-as-you-go, priced per booked meeting, so cost tracks results.
nyc sdr~$480–$860 / meetinglondon sdr~£310–£580 / meetingorbispay per booked meeting
SEC.01
Cost per booked meeting
cost.per.booked.meeting
- nyc sdr
- ~$480 – $860 per meeting · fixed, paid whether hit or missed
- london sdr
- ~£310 – £580 per meeting · fixed, paid whether hit or missed
- orbis
- pay-as-you-go per booked meeting · materially below both, floors at zero
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Human per-meeting figures are derived by dividing fully-loaded annual cost by industry-average managed capacity (~15–25 meetings/mo). The number is fixed even in a slow quarter.
SEC.02
Cost per email sent
cost.per.email.sent
- nyc sdr
- ~$6.50 – $17.60 per email sent · derived from salary ÷ annual volume
- london sdr
- ~£4.25 – £11.90 per email sent · derived from salary ÷ annual volume
- orbis
- pay-as-you-go per email sent · no seat cost, no idle floor — talk to sales for rate
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Derived from ~40–80 personalized emails/day × ~220 working days ≈ 8,800–17,600 emails/year, divided into fully-loaded annual cost. Capacity is the ceiling: a human SDR's per-email cost only drops if they send more, and volume is capped by hours in the day. Orbis has no such ceiling.
SEC.03
New York SDR — fully-loaded
nyc.cost
- base salary
- $70,000 – $85,000
- ote / commission
- $25,000 – $40,000
- employer taxes (fica, sui)
- ~$9,500
- benefits & healthcare
- ~$14,000
- tools (outreach, zi, nav, dialer)
- ~$9,600
- laptop + workspace
- ~$4,500
- recruiting + onboarding
- ~$8,000 amortised
- ramp time
- 3 – 5 months
- attrition cost (annualised)
- ~$12,000
- managed capacity
- ~15 – 25 meetings / mo
- fully-loaded annual cost
- $115,000 – $155,000 (fixed)
- cost per booked meeting
- ~$480 – $860
SEC.04
London SDR — fully-loaded
london.cost
- base salary
- £45,000 – £58,000
- ote / commission
- £15,000 – £25,000
- employer ni + pension
- ~£8,500
- benefits & healthcare
- ~£4,000
- tools (outreach, zi, nav, dialer)
- ~£7,600
- laptop + workspace
- ~£3,500
- recruiting + onboarding
- ~£6,000 amortised
- ramp time
- 3 – 5 months
- attrition cost (annualised)
- ~£8,000
- managed capacity
- ~15 – 25 meetings / mo
- fully-loaded annual cost
- £75,000 – £105,000 (fixed)
- cost per booked meeting
- ~£310 – £580
SEC.05
Orbis — results-based
orbis.cost
- pricing model
- pay-as-you-go — per booked meeting
- fixed cost
- none — you don't pay for empty pipeline
- ote / commission
- n/a — no headcount
- employer taxes
- n/a — no headcount
- benefits & healthcare
- n/a — no headcount
- tools stack
- included — verification, enrichment, warm infra, sending, monitoring, reply handling
- hardware + workspace
- n/a
- recruiting + onboarding
- n/a — live day one
- ramp time
- ≈ 0 — productive on day one
- attrition
- none
- managed capacity
- elastic — scales with demand, 24/7
- annual cost
- = (meetings booked) × (per-meeting rate) · zero fixed floor
- cost per booked meeting
- materially lower than NYC and London at every volume tier — talk to sales for your rate
SEC.06
Scenarios
01
Need 20 meetings / month
Human: full $115k–$155k (NYC) or £75k–£105k (LDN) whether they hit 20 or miss. Orbis: you pay for the 20 booked, nothing more.
02
Need 60 meetings / month
Human: 3 SDRs plus a manager — fixed cost triples, plus recruiting and ramp. Orbis: usage scales linearly with demand, no new hires.
03
Slow quarter — 5 meetings / month
Human: full salary still runs. Orbis: cost drops with volume — you pay for 5 meetings, not 25.
04
10,000 emails / month
Human: needs ~6–10 SDRs to hit that volume, and you pay their full salary whether replies land or not. Orbis: 10k × per-email rate, linear, no headcount.
SEC.07
Where humans still win
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Complex enterprise cycles with named-account relationship selling, executive outreach where a human sponsor matters inside the account, and deals that need a champion who can be flown in. Orbis is strongest at volume prospecting, mid-market coverage, and always-on follow-up — many teams pair the two.
SEC.08
Assumptions & sources
-Salary ranges: Bridge Group SDR Metrics Report, RepVue, Glassdoor and LinkedIn Salary (NYC and London, 2025–2026).
-Employer taxes: US FICA + NY SUI; UK employer NI at prevailing rate + auto-enrolment pension.
-Tools stack assumes Outreach or Salesloft, ZoomInfo or Apollo, Sales Navigator, a dialer and enrichment credits.
-Ramp and attrition amortised across an assumed 18-month tenure, industry-average for SDR roles.
-Orbis is pay-as-you-go per booked meeting; human per-meeting figures are derived by dividing fully-loaded annual cost by industry-average managed capacity.
-Email volume: ~40–80 personalized emails/day × ~220 working days ≈ 8,800–17,600 emails/year — used to derive per-email cost.
-Figures are illustrative and reviewed quarterly — your actual numbers will vary with tenure, quota and stack.
SEC.09
FAQ
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How much does an SDR cost per booked meeting in New York?
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A fully-loaded New York SDR runs $115,000–$155,000 per year and typically books 15–25 meetings per month. That works out to roughly $480–$860 per booked meeting — and you pay it whether the meetings show up or not.
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How much does an SDR cost per booked meeting in London?
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A fully-loaded London SDR runs £75,000–£105,000 per year and books a similar 15–25 meetings per month, so the derived cost is roughly £310–£580 per booked meeting, paid whether targets are hit or missed.
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How does Orbis pricing work?
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Orbis is pay-as-you-go, priced per booked meeting. There's no seat fee, no fixed floor, and no separate bill for verification, warm infrastructure, sending or reply handling — all included. In a slow month you spend less; in a busy month capacity scales with demand.
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Is Orbis cheaper than hiring a human SDR?
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For volume prospecting and mid-market coverage, yes — because Orbis cost tracks results, not headcount. A human SDR's per-meeting cost is anchored by fixed salary, OTE, taxes, benefits, tools, ramp and attrition. Orbis pays only for booked meetings and floors at zero when the market goes quiet.
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How do you get to a per-email number?
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A human SDR sends roughly 40–80 personalized emails per day across ~220 working days, so 8,800–17,600 emails per year. Dividing fully-loaded annual cost by that volume gives ~$6.50–$17.60 per email sent in New York and ~£4.25–£11.90 per email sent in London. The rep's per-email cost only drops if they send more, and volume is capped by hours in the day. Orbis charges per email sent on pay-as-you-go, with no seat cost and no idle floor.
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Where do human SDRs still beat an AI SDR?
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Complex enterprise cycles with named-account relationship selling, executive outreach where a human sponsor matters inside the account, and deals that need a champion who can be flown in. Orbis is strongest at volume prospecting, mid-market coverage, and always-on follow-up.
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