Orbis vs Apollo

Orbis is for teams that do not want to buy a database seat and staff someone to build lists and sequences from it — they want the loop to run

Apollo is for teams that want a searchable prospect database as the primary asset, and are staffed to build lists, sequences, and workflows on top of it

Apollo's core asset is its contact database — millions of company and contact records with filters like industry, headcount, technographics, and intent. Orbis does not sell you a database seat; it looks at the customers you already have and searches for lookalikes against its own audience infrastructure. Two different starting points.

Apollo verifies emails inside the workflow, but freshness of any given record varies. In practice teams often re-verify Apollo exports before sending. Orbis verifies every candidate through a multi-provider waterfall right before it becomes eligible to send.

Apollo assumes you connect your own Google or Microsoft mailboxes. That means every cold send is going out of your real business domain. Orbis sends from isolated sending domains it manages, warmed independently, so your primary domain never carries cold reputation risk.

Apollo gives you a sequence builder — steps, wait times, A/B slots, template libraries — designed for an SDR to run their day out of. Orbis drafts the sequence itself from the business context it gathered during onboarding, produces variants per audience, and stages the campaign paused for you to review before activation.

Personalization in Apollo generally means variable insertion plus optional enrichment. Orbis carries the research it did during audience matching straight into the drafting step, so message variants are grounded in what it found rather than a mail-merge field.

Apollo tracks replies and syncs them to your CRM. Sorting is up to you or your rep. Orbis classifies replies and only surfaces "interested" ones to a human; unsubscribes, bounces, and OOO are handled automatically.

Apollo is workflow software for people who do outbound as a job. Orbis is autonomous software for teams that do not have that job on the org chart.

Apollo onboarding is meaningful: search saved filters, list building, sequence templates, CRM sync, mailbox connection, warmup tool integration. Orbis onboarding is a URL and a customer email; the first paused campaign is usually ready in the same session.

Apollo is per-user per-month with tiered plan features, plus credit tiers for exports, dialer minutes, and API calls. Orbis is metered per verified send from a pre-funded wallet — no seat count.

• Prospecting isn't a full-time job on your team.
• You want the outbound loop to run rather than a workspace to run it in.
• You do not want to send cold outreach out of your primary Google/Microsoft mailbox.
• Your customer base is the best signal for who to target next.

• You have SDRs and want them working out of a database and sequencer daily.
• You need Apollo's specific filters (technographics, intent, org chart data).
• You want a dialer and account-based workflow tooling in one seat.

Apollo can supply supplemental firmographic and technographic context for accounts your SDR team is working manually, while Orbis runs an autonomous lookalike track in parallel. If you migrate off Apollo entirely, export your suppression and prior-contact lists so Orbis honors them from day one.

• Can I import an Apollo list into Orbis?

  You can seed audience with your own list, and Orbis will run verification and drafting on it. That's a valid starting point for teams migrating.

• Does Orbis have technographic filters like Apollo?

  Not as a first-class filter surface. Orbis matches on the shape of your existing customers rather than on a filter menu; that difference is intentional.

• How is send-from-your-mailbox different from Orbis sending?

  Sending out of a real mailbox mixes cold and warm traffic on the same domain. Orbis sends from separate warmed sending domains, so your main domain doesn't accumulate cold-outreach signals.

• Is Orbis cheaper than Apollo?

  Different pricing shape. Apollo scales with seats and credit tiers; Orbis scales with verified sends. For teams without SDR headcount, Orbis usually replaces multiple line items.

• Apollo — Pricing
• Apollo — Help Center
• Apollo — Sequences docs