Orbis vs Instantly

Orbis is for teams that want the outbound loop itself to run — you provide a customer, a URL, and a budget, and the system finds people, drafts, verifies, sends, and routes replies without an SDR in the loop

Instantly is for teams that already have someone writing sequences and sourcing lists, and mainly need a place to spin up many sender mailboxes and warm them

Instantly ships a bring-your-own-list experience and sells access to a separate B2B lead database as an add-on module. Orbis includes audience discovery in the core product: you give it a customer, it finds people who look like that customer using your business context, no separate seat or database to license.

Instantly offers verification credits on paid plans and also lets you plug in a third party. Orbis verifies every address with EmailListVerify before a send is ever attempted. Undeliverable and unknown addresses do not consume a send.

Both products treat deliverability as a first-class concern. Instantly gives you a warmup pool you can attach to mailboxes you own, and per-mailbox sending caps. Orbis manages the mailboxes for you on isolated sending domains, so your primary domain is never exposed to cold traffic.

Instantly's editor is designed for a human writing a sequence — templates, variables, A/B slots. Orbis writes the sequences from your onboarding context (site, ICP, offer), produces multiple variants per audience, and stages the campaign in a paused state so you can review before it activates.

Instantly supports variable insertion and Spintax; deeper personalization typically means adding Clay or a similar enrichment tool in front of it. Orbis personalizes from the candidate research it already did during audience matching — no separate enrichment step to configure.

Instantly's Unibox groups replies in one place for you to triage. Orbis classifies replies (interested, not now, unsubscribe, bounce, OOO), auto-suppresses the terminal categories, and only routes the "interested" replies to a human.

Instantly is a sending platform: it does exactly what an operator asks it to do. Orbis runs on an autopilot loop — once you approve the first campaign, it continues to find, verify, draft, and route without you re-driving each step.

Instantly assumes you'll purchase and configure sender domains and mailboxes, warm them, load lists, and build the sequences. Orbis onboarding is: give it a URL and a customer, approve the first paused campaign, done.

Instantly's pricing is seat-based with add-on modules for the B2B lead finder, extra mailboxes, verification credits, and Unibox seats. Orbis meters usage per verified send from a pre-funded wallet — no seat count, no add-on modules.

• You do not have an in-house SDR writing sequences and sourcing leads.
• You want the whole loop to run without you re-driving each step.
• You value not touching your primary domain's reputation.
• You want per-send economics rather than seats + add-ons.

• You already have an SDR (or agency) writing the sequences and sourcing lists.
• You want to bring your own domains and mailboxes and just need infrastructure to run them.
• You need a mature multi-inbox sending platform and are fine assembling verification and lead data separately.

Some teams pair the two: Instantly for existing playbooks the SDR team drives manually, Orbis for a parallel, autonomous new-business track that shouldn't compete for the SDR's attention. If you migrate wholesale, export your suppression list from Instantly first so Orbis honors it from day one.

• Does Orbis use Instantly under the hood?

  Orbis integrates with sending providers, including Instantly-family infrastructure, but the audience discovery, verification, drafting, and reply routing are Orbis's own — you don't need to buy an Instantly seat to use Orbis.

• Can I bring my own Instantly mailboxes to Orbis?

  Orbis manages sending infrastructure by default. Bring-your-own-mailbox is not part of the standard onboarding today; if that's a hard requirement, email us.

• Is Orbis cheaper than Instantly?

  Different shape. Instantly's price scales with seats and add-on modules. Orbis is per verified send from a pre-funded wallet, so cost tracks volume instead of headcount.

• How is deliverability compared to a warmed Instantly setup?

  The determining factors — reputation of the sending domain, warmup age, per-inbox pacing — are the same either way. What Orbis changes is that we run those on isolated sending domains you don't own, so your primary domain isn't exposed to cold traffic at all.

• Do I review before anything sends?

  Yes. Campaigns are created in a paused state on the sending provider. You activate.

• Instantly — Pricing
• Instantly — Help Center
• Instantly — B2B Lead Finder